Gen Z Is Cancelling ‘Made in Israel’—And It’s Working 💥

Israel just ranked dead last in a major global brand index, and guess who’s leading the charge? Gen Z. 😎✊🏽

For years, the Boycott, Divestment, and Sanctions (BDS) movement has called for consumers to boycott Israeli goods due to apartheid, occupation, and genocide in Palestine. Now, the results are clearer than ever: Israeli products are being rejected worldwide.

🚨 Israel’s Brand is Tanking—By the Numbers

📉 Israel ranked LAST in the 2024 Nation Brands Index, based on surveys of 40,000 people in 70 countries evaluating how each country is perceived globally.

🇯🇵 Japan ranked first, while Israel landed below Palestine in global perception.

📊 Gen Z—people born between 1997 and 2012—ranked Israel last in ALL categories, from governance to culture.

🔻 Even Israeli media admits it: The BDS movement has damaged Israel’s global reputation—and companies are feeling the heat.

💰 Billions Spent to Fix Israel’s Image

Israel is panicking. In response to this BDS-fueled backlash, Israeli companies launched a $100 million rebranding campaign to try and reverse their plummeting reputation.

Even Motti Scherf, a top Israeli branding expert, admitted:
"Israel has lost its legitimacy in the international community."

Translation? Boycotts work. 🚀

🔥 BDS Is Winning—But We Can’t Stop Now

The boycott is hitting hard, but Israel and its backers will fight back with propaganda and corporate rebranding.

So here’s what we do next:
✔️ Keep boycotting ‘Made in Israel’ products—scan barcodes with Boycat to check before you buy.
✔️ Support Palestinian alternatives and ethical businesses.
✔️ Spread the truth—Israel’s crimes won’t be erased with PR campaigns.

The world is watching. Gen Z is leading. And the boycott is working. Keep the pressure up. Free Palestine. ✊🏽🇵🇸

🚨 New brands & products being added to Boycat every week—stay tuned!