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Everything You Need to Know: Why We Must Boycott SKIMS for Expanding to Israel

Kim Kardashian's Skims to launch stores in Israel

SKIMS, the shapewear and lifestyle brand founded by Kim Kardashian and now valued at $4 billion, is officially launching retail operations in Israel. This announcement comes at a time when Israel is under international scrutiny for its brutal assault on Gaza, including mass civilian casualties and repeated violations of international law. As celebrities and businesses worldwide speak out or pull out of Israeli markets, Kim Kardashian has chosen to do the opposite.

Starting November 10, SKIMS will begin sales online through Israel’s Factory 54, followed by in-store launches in December and up to 15 standalone locations by 2026. The brand’s silence on Israel’s ongoing military campaign and its active choice to expand into the region cannot be ignored.

Silence is Complicity

As of now, neither Kim Kardashian nor SKIMS has made any public statement condemning Israel’s actions or expressing solidarity with Palestinian civilians. It is a choice, one that aligns SKIMS with profit and expansion rather than justice and human dignity.

Profiting While Others Protest

SKIMS is entering the Israeli market through a partnership with Irani Corp, which owns Factory 54 and distributes luxury global brands like Diesel and Lululemon. This partnership is not accidental. It is a calculated business decision that gives SKIMS access to Israel’s high-end fashion consumer base at a time when other global brands are facing pressure to cut ties.

While workers, artists, and athletes across the world are taking bold stances to support the Boycott, Divestment, and Sanctions (BDS) movement, Kardashian’s SKIMS is opening new storefronts. In doing so, she is sending a message: Palestinian lives are less important than corporate growth.

BDS Exists for This Reason

The Boycott, Divestment, and Sanctions movement exists to hold corporations and individuals accountable when they support or profit from apartheid. Kim Kardashian’s move makes her and SKIMS part of the problem. By opening stores in Israel, SKIMS legitimizes a government committing atrocities in Gaza and the West Bank.

This is not about politics. It is about ethics. About whether a brand that claims to champion inclusivity and empowerment can also turn a blind eye to the suffering of millions of Palestinians.

What You Can Do

  • Boycott SKIMS and any brand operating in Israel that remains silent on the genocide in Gaza.
  • Share this article and tag @skims and @kimkardashian demanding a public stance and reversal of their expansion into Israel.
  • Download the Boycat app to find ethical alternatives and see which brands are complicit in war, apartheid, and exploitation.
  • Protect your digital life from surveillance and tracking with BuycatVPN, especially from companies profiting off your data.

The Bottom Line

Kim Kardashian built SKIMS on a platform of body positivity and social empowerment. But expansion into Israel during an internationally recognized genocide undermines all of that. You cannot claim to empower women while aligning with a state actively bombing women and children in Gaza.

It is time for us to choose conscience over comfort, ethics over aesthetics.

Boycott SKIMS. Demand better from Kim Kardashian. Stand with Palestine.

📱 Download Boycat. 🔒 Use BuycatVPN. 🕊️ Say no to complicity.