Muslim Dating App Salams Quietly Acquired by Pro-Israel Match Group CEO — Users Kept in the Dark
🧨 What Just Happened?
Without any public announcement, Match Group – the company behind Tinder, Hinge, and OkCupid – quietly acquired Salams (formerly Minder), a popular Muslim matchmaking app with over 6 million users. The deal closed in late 2023, but most Salams users didn’t find out until 2025, when it was casually mentioned in an earnings report.
There were no push notifications. No in-app banners. No emails. Not even a tweet. Just silence.
🔍 So... Who Owns Salams Now?
Meet Spencer Rascoff, Match Group’s new CEO.
- Former CEO of Zillow
- Board member at Palantir (2020–2022), a surveillance tech firm with ties to the CIA and Israeli intelligence
- Publicly supported Israeli soldiers fighting in Gaza in 2023, writing on LinkedIn:
“Proud to support… [a] campaign to help cover rent bills for Israeli soldiers fighting overseas.”
Yep. That’s the guy now overseeing Salams.
Sources: New Arab, Türkiye Today
💬 Users: “This is a betrayal.”
Muslim users didn’t take it lightly. When news broke, reactions poured in:
“Significant misalignment with our values,” said moderators from Reddit’s r/MuslimMarriage forum, who banned Salams from discussion.
“Match Group’s investment in the oppression of our brothers and sisters abroad is unacceptable.”
It wasn’t just the sale—it was the lack of transparency. The community wasn’t consulted or informed. The silence felt strategic.
👀 The Bigger Picture: Surveillance, Psy-Ops, and the IDF
Let’s break it down:
- Match Group owns the platform.
- Spencer Rascoff, a pro-Israel executive, now runs the show.
- Salams user data—including private conversations, preferences, and identities—is now under Match’s infrastructure.
Meanwhile:
- Rascoff funded IDF reservists during a war that killed tens of thousands of Palestinians.
- He served on the board of Palantir, a surveillance company used by police, immigration enforcement, and military intelligence.
- In 2024, Tinder was used by the U.S. military in a psychological operation targeting Hezbollah in Lebanon. (Yes, seriously. Tinder.)
Even though Match Group claimed no prior knowledge of the psy-op, it happened on their watch, while Rascoff was on the board.
Sources: TechCrunch, Türkiye Today
🔐 What About Our Data?
Salams originally promised transparency and strong privacy protections. Now that it's under Match Group:
- User data is integrated with other Match platforms by end of 2025.
- Match has not confirmed whether Salams users will get data migration notices or the option to opt out.
- No updated privacy policy has been announced.
And with Rascoff’s Palantir ties, users are understandably nervous.
Source: Mozilla Foundation
🛑 This Isn’t Just Business. It’s About Trust.
Let’s be clear: A Muslim-focused app was acquired by a corporation led by someone who actively supports the Israeli military—all without user consent or transparency.
It’s not about politics. It’s about informed consent, user dignity, and the weaponization of tech platforms in geopolitical conflicts.
🐾 Boycat’s Bottom Line:
💔 Muslim users deserve better than silent takeovers and covert data control.
📢 We demand full transparency from Salams and Match Group, including a clear opt-out policy.
🧭 For now? Use apps aligned with your values. Keep your community safe. Stay informed.
🕊️ Privacy is a right. Palestine is a cause. And silence is never neutral.