Another One Bites the Dust: Israel Football Association Loses Another Sponsor! ⚽🚫

The Israel Football Association (IFA) just lost another sponsor—this time, Italian sportswear brand Erreà—following intense boycott pressure from Palestinian activists and global supporters. This marks yet another victory in the campaign to hold brands accountable for their complicity in Israel’s genocide and apartheid.

💥 The Boycott That Ended a Contract Before It Began

• In August 2024, Erreà signed a two-year sponsorship deal with the IFA.
• By January 1, 2025, they were supposed to replace PUMA as the official kit supplier.
• But before they could even deliver a single jersey, boycott calls erupted, linking Erreà to Israel’s crimes against Palestinians.
• Less than two months later, Erreà backed out of the deal—making them the third major sports brand to ditch Israel after PUMA (2023) and Adidas (2018).

Why the IFA Is a Toxic Brand ☠️

The IFA isn’t just any football association—it is directly complicit in Israel’s war crimes:
🏗️ It includes teams from illegal Israeli settlements on stolen Palestinian land, violating FIFA regulations.
⚰️ At least 715 Palestinian athletes and footballers have been killed in Israel’s genocide in Gaza.
🏟️ All sports facilities in Gaza—stadiums, gyms, clubs—have been bombed or turned into detention centers.

Reebok, You’re Next! 👀

With Erreà out, the IFA just signed a two-year deal with Reebok—but the boycott movement is already mobilizing. Reebok has a choice:
✅ Drop the IFA and avoid complicity in genocide
❌ Or face a global boycott like Adidas, PUMA, and Erreà

The Pressure Works. Keep It Up! 💪

Every contract dropped is a win for Palestinian justice. Every boycott weakens Israel’s ability to normalize its crimes through sports.

🚨 Take action: Boycott Reebok until they follow Erreà’s lead and cut ties with apartheid!